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Research papers

Facing the future

This authors of this paper argue that brand leadership is not about reacting but about anticipating and taking risks. The imperative for change and innovation is particularly evident when national brands embrace the challenge to become global...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Richard Pike
September 1, 1999
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Citation

Pike, R. (1999a, September 01). Facing the future . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/facing-the-future-


Research papers

Carry on round the 'U' bend

The premise of this paper is that the use of a single qualitative research methodology - especially one which searches for understanding and insights away from the context in which behaviour is taking place - can result in misleading recommendations...

Catalogue: New Monograph Series Vol.4: Qualitative Research
Authors: Wendy Gordon, Richard Pike
January 1, 1998
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Citation

Gordon and Pike (1998a, January 01). Carry on round the 'U' bend. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/carry-on-round-the-u-bend


Research papers

The technological fix in qualitative research

This paper questions whether the introduction of high technology as a tool for qualitative research can be viewed as an attempt to provide the qualitative output with a spurious quasi-scientific validity. We argue that the introduction of technology...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope
Authors: Lesley Thompson, Richard Pike
December 1, 1995
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Citation

Thompson and Pike (1995a, December 01). The technological fix in qualitative research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-technological-fix-in-qualitative-research